Realtor, Tennis Player, Titans & Vols Fan, Nashvillian… Live! Work! Play! in Middle Tennessee

The World is a (Virtual) Stage

with one comment

Article by: John Watkins, Nashville Home Inspection
February 2013 Newsletter

According to recent National Association of REALTORS® (NAR) statistics, up to 90 percent of all home buyers are starting their home search using their fingers rather than their feet (or their car keys). Other data suggests that 63 percent of buyers drove by or walked through a home after an on-line search.

Some of the places buyers stop to view home listings are not the familiar real estate names from years past, but instead are called Zillow, Redfin, Trulia and Craigslist.

JohnFeb2013email-1With so much (internet) browsing going on, sellers are turning to home design professionals that can set the stage both in the home and in the virtual realm.

For some sellers, home staging may entail storing personal belongings and renting furniture and accessories for their home to accentuate its best features. With virtual home staging, however, while the personal belongings are still stored, the empty house is filled not with rental furniture, but with virtual furniture.

Why consider virtual staging? Some real estate agents suggest that selling a home works best when a home can capture a buyer’s imagination. Virtual home staging helps make that happen by highlighting a home’s best features, to make sure those features are what a buyer notices first. Staging in this way ensures that a home’s potential is clearly visible to potential buyers.

What staging a home isn’t… is the doctoring of photos to show a falsified version of a home. Virtual home stagers do not hide damage, add rooms, remove walls, or change countertops to trick a prospective buyer. Instead, stagers place images of attractive furniture, décor, area rugs, art and mirrors in a space to transform plaster and wood into a warm and inviting home.

JohnFeb2013email-2How does it work? Some virtual stagers use software to determine the exact dimensions of a room from a photo supplied by the seller. Then a 3D modeler adds appropriate and fashionable models of furniture, paintings and decorative items into the room model. Once the seller is satisfied, a digital file is created. The process has been refined in recent years so that the final pictures are “virtually” photo-realistic. Depending on the company, virtual staging cost may range from around $200 to $400 or more (approximately ten percent of the cost of traditional staging).

What are some of the secrets of both 2D and 3D home staging? When it’s time to sell, turn that office back into the third bedroom that it was meant to be. If there is a formal dining room, don’t show it as a family room. Buyers can use their own imagination but should first be allowed to visualize rooms the way they were meant to be utilized.

If rooms are too dark, a mirror can reflect light and serve as a faux window, allowing the room to feel brighter and more open.

Even though most room furnishings will be absent, the few that remain should be arranged around the seat with the best vantage point. This will help create a focal point in the space.

The phrases “clean” and “neutral” cannot be used too often when it comes to showcasing a bathroom. To give a bath the feel of a spa, white linens and towels will repeat the themes of order, cleanliness and luxury.

For very little cost, kitchens can look more contemporary simply through a hardware update. Brass hardware is out-of-date, with pulls and handles in silver or brushed silver much more desirable.

Source: John Watkins, Nashville Home Inspection, February 2013 newsletter (February 5, 2013) | Blog, In The News, distribution provided by Kenneth Bargers and Bargers Solutions, member of Pilkerton Realtors, residential real estate services located in Nashville, Tennessee


One Response

Subscribe to comments with RSS.

  1. I am not a fan of this marketing technique when preparing a listing but several real estate agents find this tool appealing when prepping the property to enter the housing inventory.


    February 6, 2013 at 11:31 am

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Ad, Sales & Marketing.

Rachel Being Chatty

Now featuring 15% more sarcasm.


The Casual Way to Discuss Movies

The Ninth Life

It's time to be inspired, become encouraged, and get uplifted!


The Casual Way to Discuss Movies

The Shameful Sheep

shit storms, shame, and stories that make you cringe

Autoindigo Blog

Fresh news about automotive world. Cars overviews written by experts, pros and cons, features, performance, safety, interior and driving.

Little Fears

Tales of whimsy, humor and courgettes

VR, AR, 3D and Video Glasses Reviews

Woodstock Business Welcome

Welcome Wagon Canada

Blookup Blog

Turn and print all your digital contents, blogs and social networks into amazing real paper books on


Graphic Designer


Sabbles woz 'ere


A town everyone hates, yet no one leaves...

Attila Ovari

Loving Life and Inspiring Others

Augusta Littleton

Nonprofits and Charities

The Home Buyer Class Blog

What to know when buying a home

The Contractor's Cabinet

A Blog On Construction & More


Love, Travel Lifestyle and Destinations


My journey - The good, bad and the ugly


"A Blog worth reading "

john pavlovitz

Stuff That Needs To Be Said

Smart Discount Shop

Discover all the creative and ingenious ways to save money !


4 out of 5 dentists recommend this site


A great site

Vonj Productions

Bringing you love through spirit!

The Dystopian Nation of City-State

A cruel, futuristic vision created by science fiction authors James Courtney and Kaisy Wilkerson-Mills. ©2013-2016. All Rights Reserved. All writings available through Amazon.

Bubba Pigg

South' s Leading Anti- Intellectual: Wealthy in Common Sense and the Wisdom of Selfishness

@TheTexasBroker Blog

Real Estate Sales Houston Texas

The Travelling Pantry

Adventurous, Honest and Wholesome

Top 10 of Anything and Everything!!!

Animals, Gift Ideas, Travel, Books, Recycling Ideas and Many, Many More



William the butler

Serving drinks since 1985


This site is the bee's knees

Plutonium™ Paint

Ultra Supreme Professional Grade Aerosol Paint

Levi's Daily Thoughts

For I know that my Redeemer lives Job 19:25

Covered in Beer

by Thomas Cochran, Known Moron

Natalie Breuer

Natalie. Writer. Photographer. Etc.

Post it Notes from my Idiot Boss

delivered directly to my computer monitor on an all too regular basis...

Late Blooming Entrepreneurs

Making it big in business after age 40